BUSN 1101: Introduction to Business
Lecture - 4 credits
- Blends theoretical principles with real-life application.
- Introduces the fundamentals of launching, growing, and managing a business venture in today’s dynamic and increasingly global environment.
- Examines concepts within multiple academic disciplines and from multiple perspectives—including marketing, technology, finance, accounting, information systems, people, and culture—and then applies them to new ventures within varied types of organizations.
- Offers students an opportunity to develop an entrepreneurial skill set and mind-set through the development of the critical thinking, innovative decision making, problem solving, and team building needed for any business, large or small.
Blends theoretical principles with real-life application. Show more.