BUSN 6343: Sharing Economy, Crowdsourcing, and Digital Business Transformation
Lecture - 1 credit
- Explores how a highly connected world driven by technological advances fuels a digital transformation centered around networks, crowds, and markets.
- Covers network effects and 'rich-get-richer' phenomena; business models and strategies for multisided markets and platforms; crowdsourcing and online labor markets; sharing economy; and new ways organizations become innovative by tapping into expertise outside firms' boundaries.
- Discusses business cases from industries including Uber/Lyft, Airbnb, Kickstarter, Amazon’s Mechanical Turk, Upwork, Etsy, eBay, InnoCentive, and TopCoder.
- Explicitly addresses possible negative consequences.
- Explores critical risks such as bias and inequality due to deregulation, social and algorithm-based discrimination, and an overall critique of growth-based business models.
- Offers students an opportunity to hone their skills to spearhead game-changing digital initiatives to learn how to manage others in the wake of disruptive changes.
Explores how a highly connected world driven by technological advances fuels a digital transformation centered around networks, crowds, and markets. Show more.