Communication Studies
COMM 2700: Sports Promotion in the 21st Century
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world.
- Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level.
- Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public.
- Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign.
- Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports.
Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Show more.