Entrepreneurship & Innovation
ENTR 2303: Marketing Strategies for Startups
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Designed to help aspiring and serious entrepreneurship students to generate and evaluate robust marketing opportunities that may serve as the foundation for a new venture.
- Once a new opportunity has been vetted, students then have an opportunity to work on developing an entrepreneurial marketing plan.
- Covers methods for recognizing, discovering, or creating opportunities and validating those opportunities.
- One of the biggest challenges entrepreneurs face is coming up with the right opportunity for a new venture.
- This is an applied and experiential course involving field research.
- Two key deliverables are the opportunity assessment project and the entrepreneurial marketing plan.
Designed to help aspiring and serious entrepreneurship students to generate and evaluate robust marketing opportunities that may serve as the foundation for a new venture. Show more.