Entrepreneurship & Innovation

ENTR 6218: Business Model Design and Innovation

Lecture - 3 credits

ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
Introduces major topics in the modern understanding of business models: their essence and role in securing competitive advantage, key components and design of business models, business model change and innovation, technology commercialization through sustaining business models, financial representation of a business model, and validation of developed business models.