Journalism
JRNL 5400: Media and Advocacy in Theory and Practice
Seminar - 4 credits
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EI
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FQ
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- Examines time-tested and cutting-edge methods for shaping and presenting messages across multimedia platforms to effectively disseminate an organization’s message, change a public conversation, or shift public opinion.
- Examines case studies in mainstream media, public advocacy, and strategic communications to explore the motivations and methods of the organizations as well as the tools and techniques used.
- Examines the practice of digital advocacy by exploring and applying pertinent findings from politics, advertising, and behavioral science that are increasingly employed by professionals looking to “micro-target” voters, “convert” customers, or “nudge” the public.
- One major component of the course is hands-on workshops through which students are offered an opportunity to learn how to leverage the latest digital tools for communicating across social media and online platforms.
Examines time-tested and cutting-edge methods for shaping and presenting messages across multimedia platforms to effectively disseminate an organization’s message, change a public conversation, or shift public opinion. Show more.