Journalism
JRNL 5420: Public Relations Strategies for Managing Scandal in Business and Politics
Seminar - 4 credits
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- Studies public relations strategy and tactics for predicting, preparing for, and responding to a variety of crisis scenarios, building on a foundation of basic crisis management principles.
- Focuses on how to provide sound counsel before, during, and after a crisis and on the tools available to mount an effective crisis response.
- More than ever, individuals and organizations—politicians, executives, corporations, nonprofits, and government agencies, among others—are facing serious issues and crises that threaten their reputations.
Studies public relations strategy and tactics for predicting, preparing for, and responding to a variety of crisis scenarios, building on a foundation of basic crisis management principles. Show more.