MKTG 2201: Introduction to Marketing
Lecture - 4 credits
- Provides an overview of the role of marketing in business and society.
- Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations.
- Also examines contemporary issues in marketing that can affect organizational success.
- A term project is used to enable students to apply their learning about the fundamentals of marketing.
Provides an overview of the role of marketing in business and society. Show more.