Marketing
MKTG 2602: Quantitative Analysis of Consumer Data
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context.
- Emphasizes real-world consumer data and applications using R.
- Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data.
- No previous experience in data analysis or programming required.
Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Show more.