Marketing
MKTG 3301: Marketing Management
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges.
- Develops skill in marketing decision making, critical analysis, and communication.
- Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps).
- A marketing plan project is used to enable students to apply their understanding about the marketing process.
Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Show more.