Marketing
MKTG 3401: Marketing Research
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project.
- Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization.
- Exercises skills of project management, teamwork, and client relationship management.
- Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions.
Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Show more.
Pre-requisites