Marketing
MKTG 3501: Marketing Analytics
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations.
- Offers students an opportunity to learn how to implement such approaches in practice.
- Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions.
Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Show more.