Marketing
MKTG 4120: Undergraduate Research Practicum in Marketing
Lecture - 4 credits
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- Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project.
- Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature.
- Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy.
- Students meet weekly with the course instructors for skill-building sessions and lab meetings.
Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Show more.