Marketing
MKTG 4504: Advertising and Brand Promotion
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives.
- Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry.
- Students apply course concepts to develop a creative advertising strategy to address campaign objectives.
Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Show more.