Marketing
MKTG 4510: New Product Development
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process.
- Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch.
Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Show more.
Pre-requisites