Marketing
MKTG 4512: International Marketing
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing.
- Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences.
- Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad.
Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Show more.