MKTG 6120: Graduate Research Practicum in Marketing
Lecture - 3 credits
- Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing.
- Research may be behavioral/experimental or quantitative/analytical in nature.
- Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy.
- Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester.
Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Show more.