Marketing
MKTG 6210: Marketing Research
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers.
- Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement.
Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Show more.