Marketing
MKTG 6214: New Product Development
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process.
- Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment.
- Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process.
- Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing.
Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Show more.