MKTG 6216: Market Focused Strategy
Lecture - 3 credits
- Offers an advanced course in defining and managing an organization's product-market strategy.
- Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective.
- Emphasizes using market information to choose and manage the company's relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.
Offers an advanced course in defining and managing an organization's product-market strategy. Show more.