Marketing
MKTG 6218: Managing Customer Engagement in a Service World
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.
- The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services.
- Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers.
- This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students’ future careers.
Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Show more.