MKTG 6226: Consumer Behavior
Lecture - 3 credits
- Focuses on the consumer as the key element of marketing strategy and application.
- Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior.
- Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world.
- Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies.
Focuses on the consumer as the key element of marketing strategy and application. Show more.