Marketing
MKTG 6280: Gaining Customer Insight
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Introduces the substantive and procedural aspects of marketing strategy and customer markets.
- Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants.
- Studies the importance of customer insights to business success.
- Offers students an opportunity to develop and implement a concept test.
Introduces the substantive and procedural aspects of marketing strategy and customer markets. Show more.