Marketing
MKTG 6283: Marketing and Selling Innovation
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification.
- Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firm's product position in the marketplace.
- Focuses on developing and executing sales.
- Explores business-to-business and business-to-customer strategies.
Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Show more.