Marketing
MKTG 6318: Customer Value and the Enterprise
Lecture - 2 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers.
- Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy.
- Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization.
Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Show more.