Marketing
MKTG 6320: Advanced Marketing Management
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix.
- Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market.
- Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators.
Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Show more.
Pre-requisites