Media and Screen Studies
MSCR 3422: Media Audiences
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Explores how mass media audiences interpret and actively use media messages and products as listeners, readers, and consumers.
- Examines the different stages of ethnographic research, audience meanings and interpretations, pleasure and fanship, the role of media in everyday life, and the use of ethnographic research methods in communication studies.
- Students who do not meet course prerequisites may seek permission of instructor.
Explores how mass media audiences interpret and actively use media messages and products as listeners, readers, and consumers. Show more.