Music Industry
MUSI 3338: Music Industry Marketing and Promotion
Lecture - 4 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Provides a thorough examination of the principles and applications of marketing and promotion within the music industry.
- Students explore how music companies successfully conduct product, pricing, distribution, and communication management.
- Approaches music marketing issues using readings, specific music marketing case studies, lectures, guest speakers, and projects.
Provides a thorough examination of the principles and applications of marketing and promotion within the music industry. Show more.
Pre-requisites