Strategy
STRT 6200: Strategic Decision Making in a Changing Environment
Lecture - 3 credits
ND
EI
IC
FQ
SI
AD
DD
ER
WF
WD
WI
EX
CE
- Focuses on strategy development and implementation for a line of business and for the corporation as a whole by adopting a top management perspective.
- Beginning with developing a mission statement and goals for the firm, focuses on environmental scanning, incorporating economic, technological, sociopolitical, and legal trends in conducting industry analysis, thus assessing opportunities and threats and the firm's capabilities before formulating strategy that represents a fit between the environment and the firm.
- Discusses how to develop competitive advantage and assess competitive positioning, and studies how organizational structure and systems contribute to implementing strategy.
- Stresses the role of leadership and motivation before moving on to feedback mechanisms to assess success in strategy implementation, leading to revision of strategic plans as needed.
Focuses on strategy development and implementation for a line of business and for the corporation as a whole by adopting a top management perspective. Show more.